Virtual and Augmented Reality in Retail and FMCG

Virtual and Augmented Reality in Retail Virtual and Augmented Reality in Retail and FMCG – Thematic Research


Alternative reality – which encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR) – could become the next big computing platform. In VR, the user is immersed in an entirely artificial world. In AR, the user sees the real world overlaid with digital data.

In 2017, VR/AR headsets were shipped at an increased rate compared to 2016, driven by the launch of several consumer VR headsets, and it was a banner year for mobile AR application programming interface (API) frameworks. AR is where much of the action is likely to be over the next two to five years. Imagine wearing a pair of glasses with the computing power and functionality of your smartphone, activated by your voice, which recognizes what you see, where you are, and the context in which you require information.

Over the next five years, VR/AR apps will transform numerous industries, increasing productivity and creating new ways of working, playing, and shopping.

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– This report focuses on understanding the impact of virtual & augmented reality in the retail and FMCG sectors.
– It discusses how VR/AR apps will transform numerous industries, increasing productivity and creating new ways of working, playing, and shopping over the next five years.
– The report also explains how companies are leveraging VR/AR to deliver hyper-personalized marketing solutions that enrich customer experiences and drive commerce.
– It identifies the leading technology and retail players, who should benefit once VR/AR/MR takes off.

Virtual Reality in Retail and FMCG
Reasons to buy Market Report

– The report highlights the big players in the alternative reality industry and where do they sit in the value chain.
– It identifies the main trends that we expect to see over the next five years in the VR, AR, and MR sectors.
– The report analyses the alternative reality industry value chain, and an industry analysis to explain how AR could be the next mobile computing platform within a decade, a competitor landscape, mergers and acquisitions, and a timeline to understand the story of alternative reality technology thus far.
– The report describes the impact of virtual and augmented reality on retail and FMCG sectors, giving out key recommendations to technology, as well as retail and FMCG companies.
– It offers a technology briefing, highlighting the primary differences between VR, AR, and MR.

Related Market Research Reports:
Global Virtual Reality Cardboard Market Research Report 2018
Virtual and Augmented Reality in Tourism – Thematic Research
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A distinct age of Swiss payment strategies

Payments Landscape in Switzerland provides detailed analysis of market trends in Switzerlands cards and payments industry.

It provides values and volumes for a number of key performance indicators in the industry, including cards, credit transfers, direct debits, and cheques during the review-period (2014-18e).

The finance and banking report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast period (2018-22f).

Brings together the research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages.

Provides top-level market analysis, information and insights into Switzerland cards and payments industry, including –

– Current and forecast values for each market industry, including debit, credit and charge cards.

– Detailed insights into payment instruments including cards, credit transfers, direct debits, and cheques.

– E-commerce market analysis.

– Analysis of various market drivers and regulations governing.

– Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.


– The efficiency of the Swiss payment process and invoicing, all current Swiss payment slips will be replaced with a new QR-bill.

–  Uptake of alternative payments among Swiss consumers is growing due to the availability of a number of solutions such as Samsung Pay, Apple Pay, PayPal, TWINT, and SwissWallet.

– In February 2018 Bank Cler launched a mobile-only banking app called Zak, allowing individuals to perform several transactions from account opening to online shopping.

Reasons to Buy Market Report

-Make strategic business decisions, using top-level historic and forecast market data.

– Understand the key market trends and growth opportunities.

– Assess the competitive dynamics in Switzerland cards and payments industry.

– Gain insights into marketing strategies used for various card types in Switzerland.

– Gain insights into key regulations governing Switzerland’s cards and payments industry.

Report Category – Finance and Banking Market Research Reports

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Payments Landscape in Venezuela: Opportunities and Risks to 2021

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Payments Landscape in Taiwan: Opportunities and Risks to 2022

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Examining Closed-circuit TVs

India overall CCTV Market is expected to register a CAGR of more than 12% in forecasted period 2018-2023.

India CCTV camera market

CTV Camera is the dominant Segment in CCTV Market followed by a video recorder. The market is driven by the increased acceptance of IP based technology over non-IP. Currently, the market is driven by traditional non-IP technology. It is expected the market will drive by IP Based technology in the forecast period. Non-IP CCTV camera market contributes more than 60% market share in 2017.

Dome type CCTV Camera highly preferable in India CCTV Market. In terms of a Video recorder, DVR is high acceptance in India CCTV Market followed by NVR/HVR. Network video recorder (NVR) is gaining ground in video recorder segment as CCTV Market is shifting from Non-IP to IP based technology. It is expected the NVR will overtake the DVR in the forecasted the period.

The Key players operate in CCTV Market includes CP Plus, Dahua, Hikvision, Axis Communication, Zicom, Videocon etc. CP Plus contributes a major share in CCTV Market. Strong Brand Promotion with reality shows like Big Boss has a growth an indicator in India CCTV market. Government initiatives such as Smart Cities; investments in public infrastructure, increasing crime rates, data thefts, and increasing security awareness are boosting the market for CCTV surveillance systems in India.

Considered for the Report:

Geography: India
Base Year: 2017
Estimated Year: 2018
Forecast Year: FY 2023

An objective of the study:

To present an overview on CCTV industry of India.

To analyze and forecast the market size of CCTV Camera, video recorder, storage, monitor, in terms of value as well as volume.

To define, classify and forecast the CCTV market on the basis of components (Cameras, video recorder, storage, and monitor) and technology like IP and Non-IP Based.

To further classify and forecast all the product types into various sub-segments (Analog / HD).

To strategically profile leading players, which are operating in the CCTV industry in India.

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Category: Technology Market Research Reports

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General Dynamics Corporation – Financial and Strategic SWOT Analysis

SWOT AnalysisGeneral Dynamics Corporation (GD) – Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the companys businesses and operations. The profile has been compiled by it to bring to you a clear and an unbiased view of the companys key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

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The profile contains critical company information including:

– Business description A detailed description of the companys operations and business divisions.
– Corporate strategy Analysts summarization of the companys business strategy.
– SWOT Analysis A detailed analysis of the companys strengths, weakness, opportunities and threats.
– Company history Progression of key events associated with the company.
– Major products and services A list of major products, services and brands of the company.
– Key competitors A list of key competitors to the company.
– Key employees A list of the key executives of the company.
– Executive biographies A brief summary of the executives employment history.
– Key operational heads A list of personnel heading key departments/functions.
– Important locations and subsidiaries A list and contact details of key locations and subsidiaries of the company.
– Detailed financial ratios for the past five years The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
– Interim ratios for the last five interim periods The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


General Dynamics Corporation (General Dynamics) is a leading global defense contractor. The company offers products and services in the areas of business aviation, land and expeditionary combat vehicles and systems, armaments and munitions, shipbuilding and marine systems, and mission-critical information systems and technology solutions. It also offers business jets, wheeled combat and tactical vehicles, battle tanks, munitions and propellants. It provides nuclear powered submarines, commercial and logistic ships, along with ruggedized mobile computing solutions, information assurance technologies, broadband networking and battle space command and control systems. The company serves products and services to US government, defense agencies and commercial organizations and has a presence across the Americas, Europe, Asia-Pacific, Africa and the Middle East. General Dynamics is headquartered in Falls Church, Virginia, the US.

General Dynamics Corporation Key Recent Developments

Apr 25,2018: General Dynamics releases Q1 2018 results
Jan 24,2018: General Dynamics posts Q4 and full year 2017 results
Dec 15,2017: General Dynamics elects Howard Rubelas vice president of Investor Relations
Oct 26,2017: General Dynamics reports Q3 2017 results
Sep 14,2017: General Dynamics Land SystemsUK to deliver state-of-the-art training solutions for the AJAX programme

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
– The profile analyzes the companys business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
– The companys core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
– Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies strategic, financial and operational performance.
– Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
– Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

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General Dynamics Corporation – Mergers and Acquisitions (M&A), Partnerships and Alliances and Investment Report
Hyperdynamics Corporation Company Profile – Business Operations, Strategies, SWOT Analysis and Financial Report
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