Tag Archives: Augmented Reality

Virtual and Augmented Reality in Retail and FMCG

adminmarket/ August 7, 2018/ Technology/ 0 comments

Virtual and Augmented Reality in Retail and FMCG – Thematic Research Summary Alternative reality – which encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR) – could become the next big computing platform. In VR, the user is immersed in an entirely artificial world. In AR, the user sees the real world overlaid with digital data. In 2017,

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