Tag Archives: Bacardi SWOT analysis

Bacardi suffers from a narrow locus

adminmarket/ November 29, 2018/ SWOT

Bacardi continues to suffer from too narrow a focus in both geographic and brand terms, leading to declines for many of its brands. Nevertheless, with the acquisition of the Patron super-premium brand, the company is making strides certainly in broadening and premiumising its range, if not on its geographic spread. This profile will look at what it has done and

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