ABOUT THIS REPORT
Delivery is the fastest growing opportunity in foodservice and the delivery landscape is changing rapidly. The stakes are high and investment is pouring in to build out a new digital infrastructure in which new players and new models are able to better position themselves towards a delivery-orientated future. This report navigates today’s modern global delivery landscape, highlights who is winning and discusses the implications of a future in which delivery is more important than ever.
DIGITISATION OF THE RESTAURANT EXPERIENCE, DELIVERY GROWING FROM THAT
There is a new digital layer that exists between consumers and restaurants. Digitization has changed the way consumers place orders, the way they interact and engage with brands, and the options available to them. Delivery specifically has grown from this. Because of digital technology, third-party players are able to connect more restaurants to more consumers and generate new ordering opportunities.
MOMENTUM SHIFTING TOWARDS THIRD PARTY PLAYERS
Third party players are fuelling the opportunity by changing the environment in which delivery takes place. There is an important shift occurring in terms of control and in terms of who actually owns the experience. While that poses existential issues for delivery-first chains, it also creates a more level playing field in which more (and someday maybe all) restaurants can participate.
MANY HURDLES, BUT PLENTY OF SIGNS FOR LONG-TERM GROWTH
The challenges facing restaurant operators in third-party partnerships are both necessary and expected. The technology is new and the digital landscape is evolving quickly. These are short-term hurdles that will eventually work themselves out once the technology has time to be tested and the partnerships themselves have had time to incubate.
EXPECT DELIVERY TO GROW THE INDUSTRY INCREMENTALLY MOVING FORWARD
Digital channels are an entirely new way to approach meals. Consumers need to solve the problem of obtaining meals every day, and digital channels are making it easier and easier for consumers to choose foodservice to satisfy that enduring need. Delivery, specifically, is an incremental opportunity for more and more individual restaurants and operators. Expect that collective shift to have a long-term impact on overall foodservice growth.
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